Core Health & Fitness Overcomes Supply Chain Challenges with Redwood Logistics’ Innovative Integrated Solutions

– Redwood drove 9% LTL savings for Core Health & Fitness, enabling supply chain innovation investment–

CHICAGO, (January 30, 2024) –  Core Health & Fitness, a leading manufacturer, seller, installer, and supporter of high-quality commercial fitness equipment, has recently turned supply chain challenges presented by the pandemic into a strength by partnering with Redwood Logistics, one of the fastest growing Fourth Party Logistics (4PL) providers in North America. Core Health & Fitness selected Redwood to deliver end-to-end visibility via a fully integrated solution, enhancing its global manufacturing supply chain.

Core Health & Fitness not only manufactures a wide variety of its own products but also acts as the original equipment manufacturer (OEM) for many top-tier brands in the fitness industry. The pandemic strained their already complicated global supply chain, due to changing customer habits. With a firm commitment to enhancing the customer experience during this time, Core Health & Fitness sought a logistics partner with staying power.     

"Our partnership with Redwood Logistics has been instrumental in overcoming the supply chain challenges brought forth by the pandemic," said Ken Eastman, Chief Information Officer at Core Health & Fitness. "Redwood's robust, fully integrated solution has provided us with the end-to-end visibility we required to enhance our global manufacturing supply chain. We're now not only able to ensure a seamless customer experience, but also to further solidify our commitment to quality and innovation in the fitness industry."  

Redwood delivered a unique combination of logistics execution and supply chain technology to improve overall business processes, service, and experience for Core Health & Fitness customers and internal stakeholders. Oracle OTM and GTM implementation and integration formed the starting point to upgrade Core Health & Fitness’ tech stack. Redwood also integrated project44 into the solution via RedwoodConnect™ for enhanced visibility. Furthermore, Redwood analyzed LTL data, determining that LTL rate savings could fund some of the technology enhancements.  

"Core Health & Fitness demonstrates today's need for shippers to implement a modern 4PL. By utilizing our logistics execution and supply chain technology expertise, our modern 4PL strategy helps our clients navigate the complex challenges of both physical and digital supply chains. Our 4PL approach is built upon RedwoodConnect, offering customers like Core Health the ability to leverage an open ecosystem app store for logistics to drive value across the organization," stated Michael Reed, Chief Product Officer at Redwood.  

The results have been transformative. Redwood drove nearly 9% LTL savings for Core Health & Fitness, enabling them to invest in technology upgrades that provide end-to-end visibility now and mitigate the ongoing maintenance and support requirements of their future state logistics technology. With increased visibility and nimbleness, Core Health & Fitness can now integrate its entire global supply chain to provide agile service to its customers and partners without being hampered by a legacy framework.   

For more information on Redwood’s modern 4PL work with Core Health & Fitness, click here.

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About Redwood Logistics 

Redwood Logistics, a leading logistics platform company and modern 4PL headquartered in Chicago, has provided solutions for moving and managing freight for more than 21 years. The company’s diverse portfolio includes digital freight brokerage and flexible freight management all wrapped into a revolutionary logistics and technology delivery model—Logistics Platform as a Service (LPaaS). LPaaS utilizes an open platform for digital logistics that empowers shippers to seamlessly mix-and-match partners, technologies and solutions into their own unique digital supply chain fingerprint. Redwood connects a wide range of customers to the power of supply chain management, technology and the industry’s brightest minds. For more information, visit www.redwoodlogistics.com. 

About Core Health & Fitness

Core Health & Fitness is the global partner you’ve been looking for. A vertically integrated company, we manufacture, sell, install and support high quality commercial fitness equipment and digital solutions for our iconic brands; StairMaster, Schwinn, Nautilus, Star Trac, Throwdown and Wexer. 

We understand the importance of a worldwide presence and recognize the benefits of well networked partnerships. From space design and equipment selection, to introducing technology, flooring and recovery space partners; Core has a global network to meet your every need from concept to installation and through fitness programming and maintenance. 

Our promise is to maximize customer delight and trust. It is our job to go above and beyond to create memorable customer experiences and surpass your expectations. We endeavor to create strong relationships and lifelong brand advocates by delivering a world-class customer experience. 

Media Contact: 
Tyler Thornton 
LeadCoverage
678.772.1397 
tyler@leadcoverage.com